Danby is the General Manager at AMA Financial Planning and has over 15 years’ experience in the insurance and financial services industry.

Danby specialises in Business Development, Account Management, Information Technology, Customer Service, Quality Control, Business Process Transformation and Change Management.

With a passion for the industry, a degree in Accounting and Management with Post Graduate qualifications in Management, Insurance Broking, Financial Planning and Lean Six Sigma, he is more than qualified to manage our business services.

Having commenced work with AMA Financial Planning in 2022, Briony has over 16 years’ experience I the industry, specialising in the provision of comprehensive financial advice, SMSF and accounting services.

She is passionate about helping families, professionals and those planning to retire to take control of their finances and create real financial security so they can have the freedom to enjoy the lifestyle they desire.

Briony will work closely with you to develop financial strategies that place you in control and provide you with the knowledge you need to make sound financial decisions that provide security for you and your family.

Cheryl joined AMA Financial Planning in 2021 as a Financial Planning Assistant and uses her passion and love of all things finance to ensure customers receive only the best in customer service.

Cheryl has a wealth of industry knowledge and experience spanning over ten years and is currently in the process of completing her Graduate Diploma of Financial Planning.

Having worked in roles covering all aspects of the advice process, Cheryl is well equipped to assist Venus and Briony in developing often technically complex strategies that assist our clients in meeting their objectives and bettering their financial position.

In early 2023, Bess joined AMA Financial Planning as a Financial Planning Assistant. With a Master's degree from Curtin University, Bess is passionate about the finance industry. She consistently seeks opportunities to enhance her expertise, and better assist our Advisers and their clients. Bess is always friendly and supportive, and ready to assist our clients by delivering excellent client service and support.